Christie Medical
Trade Show Exhibits, Print, Digital Campaigns
ROLES: Creative Director, Designer, Copywriter
Christie Medical aimed to dominate the medical device market, despite facing competitors with larger sales forces and inferior products. Their flagship device, VeinViewer, is a cutting-edge vein imaging system that enables healthcare providers to visualize peripheral veins in real-time as a high-definition image projected directly onto the skin. Through data-driven creative strategies, Christie effectively engaged target audiences across hospital, outpatient surgery, aesthetics, and home care markets, resulting in consistent year-over-year sales growth through multiple campaigns.
Trade show exhibits were carefully designed to engage a diverse range of target audiences, from nurses to plastic surgeons.
Digital Campaigns
Data-driven creative was combined with a comprehensive media strategy across digital channels to effectively reach the target audience. The creative successfully led to year-over-year sales growth in both the primary market (hospitals) and secondary markets (outpatient surgery, aesthetics, and home care) throughout the campaign.
