Presygen
Branding, User Interface, Website, Print
ROLES: Creative Director, Designer, Copywriter
Presygen was a groundbreaking medical imaging device developed by Christie Medical. It was designed to measure oxygen saturation in tissue during reconstructive surgeries. By monitoring tissue oxygen levels in real-time, it helped surgeons detect changes early, reducing the risk of necrosis.
While the medical device was still in development, a user interface was designed to support its functionality. Ahead of full clinical trial approval, a website and marketing materials were also created to introduce Presygen to the market and generate early interest.
Product literature met the challenging task of communicating function and benefits concisely.
User Interface Design
Collaborating with Christie Medical's product engineers, the user interface for Persygen was thoughtfully designed. The insights gained during this initial phase proved invaluable in shaping the development of the brand.
