Decra Metal Roofing
Branding, Digital Ad Campaign, Contractor Landing Page, Brochure
ROLES: Creative Director, Designer, Copywriter
DECRA, a premiere manufacturer of metal roof panels, sought a fresh viewpoint in communicating its brand. Collateral, digital ads and landing pages with a new look that elevated the brand’s strong, stylish product sought to capture an audience of homeowners and contractors.
The successful creative drove the push for an updated website that matched the branding of the collateral and digital campaign.
CAMPAIGN SUCCESS:
Increased website traffic over 30%
Increased captured leads 27%
Messaging that zeroed in on weather-impacted homeowners and effectively pitched roofing contractors on product benefits served millions of impressions across social media and the web.
A more casual voice was used to speak to the roofing contractor than the homeowner while updated visuals kept everything on brand.