MKSD Architects
Brand refresh, Value Proposition, Website, Brand Guidelines, Editorial Design
ROLES: Creative Director, Designer, Copywriter
MKSD Architects aimed to expand its area of opportunities. Their outdated brand required rejuvenation to mirror the firm’s work ethic and client relations. A succinct elevator pitch clarified the brand and guided the creative direction. Client and staff interviews, along with a SWOT analysis, helped to formulate the value proposition. These elements worked together to position MKSD as a leading architectural firm in the region and beyond.
After conducting interviews with staff and clients, and performing a SWOT analysis, I crafted a tagline and value proposition that helped shape brand communication.
MKSD is a responsive partner with unlimited capabilities that cultivates an honest relationship built on communication and transparency. As forward-thinking problem solvers, MKSD creates dynamic, award-winning architecture that serves the client, keeping the big idea attainable.
Value Proposition
Visuals
A vibrant color palette paired with friendly typography communicates the energy the firm brings to its projects.
After analyzing competitor websites, MKSD's website was restructured to include information that would establish them as leaders in the field.
Collateral
