BRANDING BASICS
The process of designing an identity begins long before pencil is put to paper. It starts with a thorough exploration of the organization to clarify strategy and define they key message.
Logo for a small creative agency big on talent. Keeping the rhino icon small in comparison to the type helped to reiterate the brand's name and philosophy of being a handful of creatives doing powerful work.
Logo for a media group that enhances communication between companies and their consumers.
Logo for fundraising organization that purchases technologies for use by students and teachers in grades K-8.
Logo for an environmental management company. The leaf icon hints at the purpose of the company while not being too overt.
Logo for a marketing consulting firm. The three dots represent the two partners and their clients. The construction of the type indicates the firm’s cohesive approach to problem solving.
Logo for document shredding company. The icon reiterates the name of the company to further strengthen brand recognition.
Logo for a line of sunglasses.
Logo for downtown Princeton location. The use of the elegant number communicates the high end retail and office space offered while the box hints at building address plaques.
Logo for an immersive fundraising event where the place participants sat and the meal served were determined by a drawing. The participants were randomly assigned to sit in one of three sections: High End, Middle Tier and Lower Tier. Different food and dining experiences of each tier reflected the economic diversity happening in Princeton.