Hof & Reid
Branding, Identity, Out-of-home Advertising, Video
ROLES: Creative Director, Designer, Copywriter
Hof & Reid, a personal injury law firm, required a rebranding. A sophisticated new identity was created, accompanied by a promotional video and outdoor advertising campaign. It was essential to convey the firm’s partners as dedicated, uncompromising advocates for their clients’ interests.
CAMPAIGN SUCCESS:
Increased new client engagement 17%
An emphasis on the ampersand communicates cohesion between partners and clients.