St. Luke’s University Health Network Orthopedic Care
Branding, Advertising Campaign including Digital, Print, Outdoor, TV, and Radio
ROLES: Creative Director, Designer, Copywriter
St. Luke’s University Health Network, with an extensive presence in eastern Pennsylvania and western New Jersey, aimed to elevate brand awareness for its orthopedic and related services, including joint reconstruction, physical therapy, sports medicine, and sports performance. To achieve this, the "Extraordinary Care in Motion" integrated ad campaign was launched, emphasizing easy access, clinical excellence, and collaborative physician care. The campaign was executed across digital, outdoor, web, social media, print, television, and radio platforms, showcasing real-life doctors working together. A unified brand name, St. Luke’s Orthopedic Care, was introduced and strategically promoted across the network's target regions, highlighting the seamless integration of services.
CAMPAIGN SUCCESSES:
Increased orthopedic service line volumes 4%
Increased growth in new patient metrics by 8%
Radio spot.
A 30-second radio advertisement highlights the numerous benefits of St. Luke's Orthopedic Care, from doctor collaboration to their least-invasive approach and availability of same-day appointments.
