Liquitex Paints

Liquitex Paints was looking to promote the usability of its mediums—specifically the mixability of its acrylics. Creative needed to communicate how artists could layer tube color, paint markers, spray paint, and ink or work wet into wet with mediums for limitless effects and still stay on brand.

A strong visual tagline was created and used throughout retail and digital channels.

Packaging for other paint lines reflected the visuals used in the tagline further strengthening the brand.